(heroic music)
Narrator: In a year
where we were all faced with adversity,
Subaru, a longtime partner of the ASPCA,
gave the world some unlikely heroes.
After an exhaustive national search,
we assembled a squad of the nation's
least adoptable shelter dogs,
and made them the faces of an inspiring month-long campaign
to help all underdogs find homes.
We started on TV.
Narrator: When life gave them
the short end of the stick,
they gladly fetched it anyway.
Subaru presents The Underdogs.
Older, physically challenged.
These remarkable dogs will never slow you down.
In fact, they're probably wondering
if you can keep up with them.
Narrator: On social media,
we then introduced 31 Days of Underdogs.
A new fact each day that dispelled a myth
about disabled dogs.
Our canine heroes also flooded our social media channels
with inspiring messages.
We partnered with National of Geographic,
the experts in making all animals look heroic,
and got them to showcase The Underdogs.
(heroic music)
All this, and we even worked with Subaru
to replace the cars on their main site with underdogs.
And on this year's National Make A Dog's Day,
celebrities, pro athletes, and yes, Peter Griffin,
earned us over 99 million Twitter impressions.
2020.
In a year when we all felt like underdogs,
we are proud to say these underdogs
helped change the lives of countless shelter animals,
and maybe inspired all of us humans along the way.