Standing apart in a heavily regulated industry like energy is a challenge. But Xcel Energy makes it a little easier by standing apart themselves with ambitious goals and real plans to make them happen, like reaching 100% carbon-free electricity by 2050. Our campaign set out to tell people it’ll take sun, wind, and all of us coming together to reach those goals. Because everything is energy and energy is everything.

Xcel Energy
Energy is Everything

The word "Energy is everything" with a variety of colors in the background

“Majestic Golden Eagles” (:30)

“You Energy” (:30)

“Good Planet Earth Energy” (:15)

A slightly abstract illustration of a woman walking
Aerial view of waves
An illustration of the sun
A partial view of someone's roller skating on the street with the words
Three neon jellyfish
A illustration of a light bulb with the words "Make Your Home More Energy-Efficient"
Aerial view of a car driving on a long road
Someone blowing a bubble gum with the words "That's You Energy"
A big dog with it's tongue slightly out
A microscopic view of a cell with the words "You Can Do That"
The word

Xcel Energy wants to build the future.

They also want to help you stay safe and save energy. So we created a series of videos to help people do just that.

“Bad Smell” (:15)

“Dog Years” (:15)

“Alligator” (:15)

An aerial view of a forest with the word
A finger adjusting the temperature on a smart thermostat
A bunch of different colored balls floating
The hairs on the arm raised, portraying
Three examples of Xcel's social posts.