Love has always been more than an advertising slogan at Subaru. It’s an action. In 2020, that love for the outdoors and each other brought us together with Subaru and the National Forest Foundation to replant 500,000 new trees in fire-ravaged California forests. Through tragedy, there was hope, and an opportunity for the Subaru Forester to live up to its name.

Subaru
Re-Foresting Project

Forester Vehicle in the woods
Subaru helped replant 500,000+ trees in areas devastated by California wildfires *
Firefighters walking in a line with their headlights on

A heartbreaking story told through the eyes of renowned photojournalist (and Subaru driver) Stuart Palley.

Based on a true desire to help, the Re-Foresting Project embodies the brand’s Love Promise.

Baby trees in the trunk of a car with the words
Two people watching a fire burn a neighborhood from a far.
A helicopter flying above a forest fire with a big cloud of smoke.
A bunch of tree planters in the forest.