We helped Insomnia create a special National Cookie Day cookie. The brand’s most loyal fans “Insomniacs” were celebrated with free cookies, delicious deals and giveaways. In addition to engaging influencers and earning national consumer and trade media attention, we conducted hyper-local outreach in priority markets to secure cookie drops. We generated 541M media earned impressions and 286 placements. To make things even sweeter, Insomnia Cookies became the #1 trending topic on Google Trends on National Cookie Day.