Entering the 2020 season as the new owners of baseball’s all-time single-season team home run record, the Minnesota Twins had begun to forge an identity as a team with power, style, and swagger. Our work showcased the players’ personalities, cultures, and individual styles. It shook the dust off the team’s apple-pie image and brought a shot of energy to a season (and fans) that needed it.

Minnesota Twins
2020 Season

A Twins player with a golden bear pendant next to him
Twins written out in yellow with a black silk sheet in the background
A grid with 5 different advertisements of the Twins

Our work for the Twins set trends rather than followed them. We brought together 3D elements, raw footage and social imagery, high-speed photography, and energy-driven, boundary-breaking design combined with cultural elements to give this Midwestern league a current and global swagger.

Gold chains intertwined with the Twins logo
Street pole posters of the Twins
A baseball, cut open, revealing a golden Twins baseball inside it
Twins player, Kepler, in action.
A collage of different Twins' stickers
A poster of Twins player, Miguel Sano, with gold chains in the background
A huge wall poster of the Twins on "Twins Way."
A bunch of baseballs flying towards a Twins' batter with black structures and yellow in the background

If 2019 was about breaking through the baseball tropes and embracing a new era for the brand, 2020 was all about owning the swagger that had been established and showcasing the team of stars who came to be known as the #BombaSquad.

Black and yellow Twins cap.
Two Twins' poster hanging on a wall
A mural of the cut baseball opening to reveal a golden Twins' baseball
A grid with 4 different advertisements of the Twins