How do you stand apart during a holiday season full of that other coffee company’s red cups? With a design-forward campaign that brings energy, festivity, and the brightness of a sunny day in the snowy north to every cup, every sleeve, and every interaction across Caribou’s 800 retail locations and all of their social channels.
Caribou Coffee
Holiday Campaign
Holiday Campaign
![Holiday Cup](https://carmichaellynch.com/wp-content/uploads/2021/12/01_HolidayCup_Hero_1212x682-1.jpg)
* Snow is falling, drinks are calling
![Pins](https://carmichaellynch.com/wp-content/uploads/2021/12/03_Pins_750x1018_02.png)
Winter with wonder.
We know winter up here in Caribou country, and we wanted to put the magical parts front and center to share with everybody.
![Mug](https://carmichaellynch.com/wp-content/uploads/2021/12/05_Mug_766x874.jpg)
![LetItSnow](https://carmichaellynch.com/wp-content/uploads/2021/12/05_LetItSnow_574x1092.jpg)
![](https://carmichaellynch.com/wp-content/uploads/2021/12/05_WaffleSandwich_766x874.jpg)
![Brrrrum](https://carmichaellynch.com/wp-content/uploads/2021/12/05_Brrrrum_574x1092.jpg)
![This Way](https://carmichaellynch.com/wp-content/uploads/2021/12/05_ThisWay_766x874.jpg)
![Chili Cooler](https://carmichaellynch.com/wp-content/uploads/2021/12/05_ChiliCooler_574x1092.jpg)
A short break, a deep breath, and a moment of joy.
Our brief was to bring a little joy to every customer, at the counter, from drive-thru, and down to the cup in their hands.
![Spice Up the Frosty Air static](https://carmichaellynch.com/wp-content/uploads/2021/12/06_SpiceUp_1300x1240.jpg)
![It’s Mint To Be static](https://carmichaellynch.com/wp-content/uploads/2021/12/06_MintToBe_1300x1240.jpg)
Cinnamon video
OhYum