How do you stand apart during a holiday season full of that other coffee company’s red cups? With a design-forward campaign that brings energy, festivity, and the brightness of a sunny day in the snowy north to every cup, every sleeve, and every interaction across Caribou’s 800 retail locations and all of their social channels.

Caribou Coffee
Holiday Campaign

A hand holding a winter themed Caribou coffee cup.
* Snow is falling, drinks are calling
Different holiday themed pins from Caribou.
A holiday themed poster from Caribou.
Winter with wonder.

We know winter up here in Caribou country, and we wanted to put the magical parts front and center to share with everybody.

A filled glass coffee mug with a red wallpaper in the background.
A 'let it snow' poster from Caribou.
A waffle breakfast sandwich
A poster from Caribou coffee.
A poster from Caribou with a paper coffee cup and a breakfast sandwich.
A plastic coffee cup with a winter themed from Caribou Coffee.

A short break, a deep breath, and a moment of joy.

Our brief was to bring a little joy to every customer, at the counter, from drive-thru, and down to the cup in their hands.

A hand holding a winter themed Caribou coffee cup.
A poster with three winter themed Caribou Coffee cups.