For nearly 200 years, can openers have been rudimentary, uninspiring and nonverbal. Bush's Beans deserve something better. Inspired by Bush's spokesperson Peyton Manning, we created Peyton Canning, a limited-edition can opener with the voice of Peyton Manning and the can-opening abilities of a can opener. With eight original catchphrases (housed inside the football-shaped crank), Peyton Canning is designed to do more than open cans — it opens minds to the inspirational beauty of beans. To launch Peyton Canning, we created a social-first campaign with the energy of a must-have item and drove traffic to PeytonCanning.com, where fans could claim one for themselves.
Bush's Beans
Peyton Canning
Peyton Canning
Introducing Peyton Canning, a limited edition can opener from Bush’s Beans with the voice of Peyton Manning and the can-opening abilities of a can opener.
![Bush's Logo with a football can opener](https://carmichaellynch.com/wp-content/uploads/2023/11/1189743_Bushs_Peyton_Canning_Amplification_1920x1080__01.jpg)
![Bush's Logo with a football can opener](https://carmichaellynch.com/wp-content/uploads/2023/11/1189743_Bushs_Peyton_Canning_Amplification_1920x1080__01.jpg)
![Peyton Canning, Peyton Manning's most inspiring way to opens Bush's Beans](https://carmichaellynch.com/wp-content/uploads/2023/11/1189743_Bushs_Peyton_Canning_Amplification_1920x1080__02.jpg)
![Peyton Canning, Peyton Manning's most inspiring way to opens Bush's Beans](https://carmichaellynch.com/wp-content/uploads/2023/11/1189743_Bushs_Peyton_Canning_Amplification_1920x1080__02.jpg)
![Bush's football can opener opening a can of Bush's beans](https://carmichaellynch.com/wp-content/uploads/2023/11/1189743_Bushs_Peyton_Canning_Amplification_1920x1080__04.jpg)
![Bush's football can opener opening a can of Bush's beans](https://carmichaellynch.com/wp-content/uploads/2023/11/1189743_Bushs_Peyton_Canning_Amplification_1920x1080__04.jpg)
![Peyton Manning holder the football can opener.](https://carmichaellynch.com/wp-content/uploads/2023/11/1189743_Bushs_Peyton_Canning_Amplification_1920x1080__06.jpg)
![Peyton Manning holder the football can opener.](https://carmichaellynch.com/wp-content/uploads/2023/11/1189743_Bushs_Peyton_Canning_Amplification_1920x1080__06.jpg)