Bush’s Baked Beans are an essential part of summertime meals. They’re so iconic that without them, something feels slightly amiss. In this campaign, Peyton Manning, Jay Bush and Duke hear the call of a bean-less cookout and set off on a physics-defying journey to make it right.

Bush's Beans
Bush's Makes It a Meal

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To extend the campaign beyond summertime, we leaned into the seasonless experience of blankly staring into the pantry, wondering what to make. In short form video, Jay Bush and Duke answer these all-too-relatable cries for help.

A rice bowl with meat, tomatoes, avocados, and Bush’s Beans with words “Feels Like a Hug.”
A cheeseburger, salad, and Bush’s Best Baked Beans with the headline “Now It’s a Cookout.”
A casserole with Bush’s Baked Beans and bacon with the word “Perfect on the Side.”
A tray of nachos with cheese, jalapeños, and Bush’s Best Baked Beans.
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