![Bush's Header Image](https://carmichaellynch.com/wp-content/uploads/2022/02/01_header_image_1212x682.jpg)
America’s most iconic and beloved bean brand gave us a big task: to help them stand for something bigger than just baked beans. Something healthier. Something wonderful for everyone’s plate. We found inspiration in Jay Bush’s decades-old catchphrase — “Roll that beautiful bean footage!” — and transformed Bush’s from the baked bean brand into That Beautiful Bean Co.
Bush’s Beans
That Beautiful Bean Company
That Beautiful Bean Company
![Roll that beautiful](https://carmichaellynch.com/wp-content/uploads/2022/02/02_roll_that_beautiful_2640x1480-scaled.jpg)
The 360-degree rebrand put the bean and the brand on its proper pedestal.
Sometimes literally. A full refresh of design, photography, social, TV, and digital video was focused on spreading the inherent joy of beans far and wide.
![Beautiful end](https://carmichaellynch.com/wp-content/uploads/2022/02/03_beautiful_end_2640x1480-scaled.jpg)
![That Beautiful Bean](https://carmichaellynch.com/wp-content/uploads/2022/02/04_ThatBeautifulBean_SocialGrid_766x974.jpg)
![Casserole Social Grid](https://carmichaellynch.com/wp-content/uploads/2022/02/04_Casserole_SocialGrid_574x974.jpg)
![Chimes Social Grid](https://carmichaellynch.com/wp-content/uploads/2022/02/04_Chimes_SocialGrd_766x974.jpg)
![Little Bean Social Grid](https://carmichaellynch.com/wp-content/uploads/2022/02/04_LittleBean_SocialGrid_574x974.jpg)
![Bean Chili](https://carmichaellynch.com/wp-content/uploads/2022/02/04_BeanChili_SocialGrid_766x974.jpg)
![Bean Hub Social Grid](https://carmichaellynch.com/wp-content/uploads/2022/02/04_BeanHub_SocialGrid_574x974.jpg)
![Bean Thought](https://carmichaellynch.com/wp-content/uploads/2022/02/04_BeanThought_SocialGrid_766x974.jpg)
![Bean Plant Art](https://carmichaellynch.com/wp-content/uploads/2022/02/04_BeanPlantArt_SocialGrid_574x974.jpg)
![Bean Canyon Social Grid](https://carmichaellynch.com/wp-content/uploads/2022/02/04_BeanCanyon_SocialGrid_766x974.jpg)
![Bean Wear](https://carmichaellynch.com/wp-content/uploads/2022/02/04_BeanWear_SocialGrid_574x974.jpg)
![Bean Once](https://carmichaellynch.com/wp-content/uploads/2022/02/04_BeanOnce_SocialGrid_766x974.jpg)
![Bean Soup](https://carmichaellynch.com/wp-content/uploads/2022/02/04_BeanSoup_SocialGrid_574x974.jpg)
![Every Can](https://carmichaellynch.com/wp-content/uploads/2022/02/04_EveryCan_SocialGrid_766x974.jpg)
![Beanie](https://carmichaellynch.com/wp-content/uploads/2022/02/04_Beanie_SocialGrid_574x974.jpg)
![Bean Taco](https://carmichaellynch.com/wp-content/uploads/2022/02/04_BeanTaco_SocialGrid_766x974.jpg)
![Bean Tote](https://carmichaellynch.com/wp-content/uploads/2022/02/05_BeanTote_1300x1240.jpg)
![Apron](https://carmichaellynch.com/wp-content/uploads/2022/02/05_Apron_1300x1240.jpg)
![Cornhole Champ](https://carmichaellynch.com/wp-content/uploads/2022/02/05_CornholeChamp_1300x1240.jpg)
![Cornhole Board Bags](https://carmichaellynch.com/wp-content/uploads/2022/02/05_CornholeBoardBags_1300x1240.jpg)
That Beautiful Bean Website.
A full redesign of the brand’s website brought those beautiful beans fully online and gave our biggest bean ideas the tasty interactive home they deserve.
![Beautiful Bean Snack Can](https://carmichaellynch.com/wp-content/uploads/2022/02/07_BeautifulBeanSnackCan_2732x1536-scaled.jpg)
![BB Website](https://carmichaellynch.com/wp-content/uploads/2022/02/08_BBWebsite_2732x1536-scaled.jpg)