A holistic approach
At Carmichael Lynch, we believe media is both a strategic and creative discipline at the agency.
Our approach to media begins with the creative brief. We guide all teams with a unifying higher-order brand idea to deliver a cohesive plan. We take an audience-first approach to media plans, which are platform-agnostic and optimized in real time. By connecting signals across platforms and mirroring consumer behavior, we streamline the customer journey.
Our industry-leading collaborative approach to brand activations earns significant attention and enviable results. Additionally, we leverage the power of IPG’s MAGNA to access industry-best research and media rates, giving us a competitive edge.
Standing apart in the industry
Our interconnected approach leads to first-to-market activations that not only capture our audiences’ attention but drive real business outcomes. We’re proud to have won a broad spectrum of awards for our media creativity and effectiveness.
- • 7x Adweek Media Plan of the Year winner
- • Most recently winning: Total Campaign $1 Million–$5 Million, Best Use of Branded Content/Entertainment in Campaigns Spending $1 Million–$2 Million for the We Are All Cheeseheads campaign
- • 15x MediaPost OMMA award winner
- • Adweek Media All Star-Neil Goodspeed
Media by the numbers
CL Media has more than doubled in size in the last decade and works within integrated teams as well as a standalone discipline.
- • 45 dedicated team members, including omnichannel planning and specialized buying
- • $45 billion in buying power through MAGNA
- • $460 million of media under management
• Omnichannel planning and buying
• Internal programmatic desk
• Emerging platforms
• Brand activations
• Create and implement high-value audiences
• Search
• Paid social
• Influencers
• Data analytics and real-time optimization
• National and local market planning and buying
Come Together.
Stand Apart.
That’s our “how” and “why” neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work.
