WEBVTT

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(heroic music)

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<v Narrator>In a year</v>

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where we were all faced with adversity,

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Subaru, a longtime partner of the ASPCA,

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gave the world some unlikely heroes.

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After an exhaustive national search,

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we assembled a squad of the nation's

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least adoptable shelter dogs,

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and made them the faces of an inspiring month-long campaign

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to help all underdogs find homes.

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We started on TV.

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<v Narrator>When life gave them</v>

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the short end of the stick,

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they gladly fetched it anyway.

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Subaru presents The Underdogs.

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Older, physically challenged.

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These remarkable dogs will never slow you down.

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In fact, they're probably wondering

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if you can keep up with them.

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<v Narrator>On social media,</v>

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we then introduced 31 Days of Underdogs.

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A new fact each day that dispelled a myth

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about disabled dogs.

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Our canine heroes also flooded our social media channels

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with inspiring messages.

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We partnered with National of Geographic,

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the experts in making all animals look heroic,

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and got them to showcase The Underdogs.

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(heroic music)

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All this, and we even worked with Subaru

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to replace the cars on their main site with underdogs.

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And on this year's National Make A Dog's Day,

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celebrities, pro athletes, and yes, Peter Griffin,

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earned us over 99 million Twitter impressions.

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2020.

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In a year when we all felt like underdogs,

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we are proud to say these underdogs

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helped change the lives of countless shelter animals,

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and maybe inspired all of us humans along the way.