Workin’ Out With Sasquatch is back, and it’s taller than ever. After powering football players Clay Matthews and Odell Beckham Jr. into the playoffs, Sasquatch is back to give professional basketball star Karl-Anthony Towns (KAT) the chance to develop that same meaty physique in a fully integrated campaign.
One spot, titled “Workin’ Out With KAT,” shows Sasquatch coaching KAT through a strenuous muscle-building routine that includes deadlifting a log, jumping over a porcupine, and of course, snacking on 100 percent beef protein.
In another spot, called “What’s in KAT’s Gym Bag?” KAT unveils his gym bag to show how its contents, including protein-packed Jack Link’s jerky and a North American badger, assist him in his Workin’ Out With Sasquatch routine.
Other campaign content includes a spot titled “Vest,” in which KAT shows off his pectoral muscles in a vest to demonstrate that protein is an essential part of muscle growth that powers the ability to wear… just a vest. KAT also shows off his calves in a spot called “Calves,” where he extolls the benefits of the Sasquatch Workout’s daily calf raises routine followed up with Jack Link’s Original Beef Jerky and new Jack Link’s Extra Tender Beef Jerky.
The new campaign includes a series of 30- and 15-second spots to run on TV networks such as TNT, Adult Swim and FX. In addition, content will be served across the web on platforms including YouTube, Hulu and Funny or Die and on Jack Link’s social channels.