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U.S. Bank Names Carmichael Lynch Agency of Record

Published on April 8th, 2015

U.S. Bank (NYSE: USB), the fifth largest commercial bank in the United States, has named Carmichael Lynch as the company’s creative agency of record following an extensive review. The Minneapolis-based, full-service creative agency will be responsible for all elements of the company’s advertising and marketing communications, including creative, digital, social media, and production.

“U.S. Bank is that rare client who knows exactly what they stand for, and has a clear, compelling vision that sets them apart,” said Carmichael Lynch CEO Mike Lescarbeau. “Our job is to tell the world how the 67,000 people of U.S. Bank are helping customers of all sizes improve their financial futures by selecting the right banking partner.”

Among the key factors in U.S. Bank’s decision to partner with Carmichael Lynch was the full integration of Carmichael Lynch’s services, the power of the creative idea, and a shared belief that people are a company’s greatest asset – employees and customers. U.S. Bank also appreciates the benefit of utilizing local talent to interpret and creatively express the essence of its 152-year brand.

“We are excited to partner with Carmichael Lynch to bring our forward-looking, customer-centric vision to life in a way that highlights the strength and stability of U.S. Bank,” said Kate Quinn, executive vice president, Strategy and Corporate Affairs, U.S. Bank. “We are confident that Carmichael Lynch will help us articulate the U.S. Bank story in thought-provoking and impactful ways across all potential communication channels.”

About U.S. Bancorp

U.S. Bancorp (NYSE: USB), with $403 billion in assets as of December 31, 2014, is the parent company of U.S. Bank National Association, the fifth-largest commercial bank in the United States. The company operates 3,176 banking offices in 25 states and 5,022 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

About Carmichael Lynch

Carmichael Lynch is an internationally recognized leader in creative marketing, executing fresh ideas across all paid, earned and owned media. The agency’s client list includes numerous famous brands, including Subaru, U.S. Bank and Jack Link’s. Carmichael Lynch Inc. is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. For more information, visit www.carmichaellynch.com.

 

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