The Drum

Subaru Asks Pet Owners to Make a Dog's Day

Published on July 2nd, 2015

Subaru has launched a new TV ad, ‘Dream weekend’, dedicated to man’s best friend.

The Japanese automaker’s minute-long spot follows a bucket-list road trip enjoyed by a man and his dog, set to ‘I’ve Loved You All Over The World’ by Willie Nelson.

As the two best friends traverse the countryside in a Subaru Impreza, they are finally able to experience all the things they have always dreamt of doing – including a bittersweet reunion with the dog’s long-lost love and a never-ending game of catch.

Alan Bethke, vice-president of marketing for Subaru said the “touching” video aims to highlight the indescribable bond between pet-owners and their canines, and “the adventurous Subaru Impreza that is with them through it all.”

Produced by agency of record Carmichael Lynch and directed by award-winning-director Noam Murro, the campaign is part of the brand’s wider #MakeADogsDay social initiative which encourages dog lovers to do even more for their pets, and to share their ideas with the world.

Read Article on The Drum HERE

tower