Agency News

Carmichael Lynch Partners with Sierra Trading Post

Published on July 17th, 2015

Carmichael Lynch has been hired by Sierra Trading Post, a leading online, off-price retailer that offers customers savings of up to 70% on outdoor gear, shoes, clothing, accessories and home furnishings, following a recent creative agency review. Carmichael Lynch will handle creative duties for the brand, which is part of The TJX Companies, Inc.

“We’re excited to be working with Carmichael Lynch to add to the momentum behind the Sierra Trading Post brand,” said Karen Coppola, Chief Marketing Officer, The TJX Companies, Inc. “We have a shared vision for our outdoor-oriented brand and we’re looking forward to seeing that vision come to life.”

“Sierra Trading Post has an appetite for great work that takes a 360-degree approach,” added Carmichael Lynch President, Marcus Fischer. “We’re excited to work with them on ideas that touch many aspects of their business.”

For more information, contact Ellie Taylor at or 612-334-6050.