SHOOT Online

Top Spot of the Week: Subaru's "Making Memories"

Published on June 4th, 2015

Noam Murro of Biscuit Filmworks directed this tug-at-the-heartstrings spot which underscores the longevity of the Subaru Forester. The piece was conceptualized by Carmichael Lynch, Minneapolis.

The commercial opens on a father cleaning out his family’s old Subaru Forester as he prepares to turn over the keys to his 16-year-old daughter. Each artifact he retrieves triggers a memory from his daughter’s childhood, which then magically appears on the lawn behind him. As these dreamlike memories fade, his daughter emerges from the house, eager to drive off to create new memories of her own.

A voiceover relates, “You can pass down a Subaru but you get to keep the memories.”

See article on SHOOT Online HERE