Adweek

Executive Creative Director Randy Hughes Named in Talent Issue

Published on September 28th, 2015

10 Dream Jobs for Creatives and How the People Who Have Them Got Them

A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog’s-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine, then swallowing your rage when clients insist on mangling the few gems that actually survived the meeting. But for the creatives who have the talent and ambition—or maybe just the stomach—to stick it out for long enough, there can also be great opportunities, running campaigns for brands that are big enough, and brave enough, to influence pop culture, maybe even make the world a better place. Here, a handful of jobs a driven young creative might wish he or she could someday have, and how the people who actually got them did it.

Randy Hughes

Carmichael Lynch, executive creative director, Subaru

A veteran car marketer, Hughes has worked at Carmichael Lynch for 17 years, leading the agency’s Porsche business for nine of those. In 2007, he helped the firm land Subaru and has run it ever since. In the role, he has forged relationships with Tom Doll, the brand’s president and chief operating officer for the U.S., and Alan Bethke, its vp, marketing, overseeing classics like 2011’s “Baby Driver” and more recently, father-daughter stories like this year’s “Making Memories.” He has also directed Subaru’s zero landfill initiative with the National Parks Service. Hughes’ first crack at auto ads was in the ’80s, on the Southern California Oldsmobile Dealers Group at J.R. Navarro & Associates, Los Angeles. But his very first advertising job was at a local shop in Sioux City, Iowa, while still in college. “There weren’t portfolio schools that I knew of back then, so my path was a methodical one,” he says. “I worked in every department and volunteered for everything. I’d go pick up paint samples, get sandwiches, whatever. I ended up with a great understanding of how the business worked and how all the departments worked together.”

Schooling:

Morningside College in Sioux City, Iowa, for art, minor in communications

Chose Advertising When:

“My mom co-owned a hair salon when I was in the fourth grade. She needed a program ad and basically wanted a cartoon of a hippy getting a haircut, so I made the illustration and they used it. When I saw my work in print, I think that did it for me.”

Key Advice for Young Creatives:

“Understand your client. Their business. What keeps them up at night. What their day is like. Their pressures. What their bosses think. And listen to them. Really listen. If you’ve got a good client, they know things. Then do what you think is right. It’s easy to just give clients what they ask for but it’s better to hear them, understand why they are asking what they are asking, then give them what they really need based on all this understanding. And sometimes when they push back, listen. They are often right.”

Read full article here

 

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