National Geographic

Knight

King Tut

Knight

What would you bring with you in the afterlife?
In 1323 B.C. the most famous pharaoh in history took more than 3,000 personal treasures into his tomb. A new campaign for Tutankhamen: The Golden King and the Great Pharaohs ask people today, "What would you bring to the afterlife?" Carmichael Lynch partnered with Tool of North America and SaFProductions to generate awareness for the National Geographic touring exhibition, which is visiting its final cities before returning to Egypt forever.

National Geographic, Print, Spread Ad, King Tut Exhibit, The Afterlife