Fueling Good

How Far Can A Gallon of Gas Go?

The Fueling Good program had been around for a while, but client CITGO wanted more participation from worthwhile charities, and more recognition for everything this free fuel effort can accomplish. A brand overhaul by Carmichael Lynch--including the launch of a completely new web interface--brought more than a thousand new non-profits to Fueling Good in just six weeks. During that same short time, over 100,000 people voted on behalf of their favorite charities, creating an online community where there had been none.

CITGO, Film, Video, Charity Program