First Car Experience—
First Car Story Web
It’s widely known that Subaru owners love their cars. But how do you convince new people that they too can feel love for a Subaru? By celebrating the one car they have loved. Their first car. And to launch of the new Subaru Impreza, that’s exactly what we did. We got them reliving and sharing the love they had for their first cars, and inviting them to experience love that lasts with the new Subaru Impreza.