Dog Tested. Dog Approved.™—
Subaru Dogs 2011: Donuts
The “Dog Tested. Dog Approved.™” campaign was designed to resonate with Subaru owners and like-minded consumers. Subaru drivers are two times more likely than the average car owner to have a pet. As an alternative to buying airtime on the "big game", we ran these commercials on Animal Planet’s Puppy Bowl. In the two years since their initial launch, they have racked up millions of YouTube hits and were voted the best automotive spots of the Super Bowl XLIV (even though they ran on another channel) by U.S. News and World report.