Switch and Save—
Carmichael Lynch and FirstEnergy Solutions want people to know if you make the switch; you’ll save. A message this simple deserves a straightforward campaign. The agency took the structure of traditional advertising platforms and made a statement by only using a fraction of the time and space to get the “switch and save” message across. Since the message was so quick and easy to communicate, we had some extra time with the television to just let the action play out.