Carmichael Lynch names Marcus Fischer chief strategy officer
9:41 AM Aug 3, 2012
Marcus Fischer has returned to the agency in a newly created position as chief strategy officer, managing partner. Previously, Fischer held a senior-level position in the agency’s brand planning department before leaving in 2008 to assume the role of president at space150. More recently, he was elevated to chief executive officer at the Minneapolis digital shop.
Fischer is responsible for leading the agency’s insights, product development, user experience, marketing analytics and overall brand strategy for all clients, including Subaru of America, Jack Link’s Beef Jerky and other envied brands. He also is a core member of the new business team. Throughout his career, Fischer has led planning and strategy for numerous A-list brands, including Porsche, BMW, Harley-Davidson, Discovery Channel, Lee Jeans, Purina and Starbucks.
As a managing partner, Fischer joins Carmichael Lynch CEO Mike Lescarbeau, President Doug Spong, CFO/COO Mark Feriancek and Chief Creative Officer Dave Damman on the agency’s core management team.
“We have extraordinarily high expectations at Carmichael Lynch for creating work that inspires,” said Lescarbeau. “Performing at this level requires exceptional leadership and talent. Marcus has proven his world-class abilities time and again, and we’re fortunate to attract him back to Carmichael Lynch.”