Over a decade ago, Subaru became the first automaker in U.S. history to become zero landfill. They literally haven’t thrown a single thing away in nearly 13years. So, when the National Park Service asked Subaru if they’d like to sign on as the official auto sponsor for the park’s year-long centennial celebration in 2016, we saw a chance to do something way bigger: help make the parks zero landfill and eliminate over 100 million pounds of garbage every year.
The site, subaru.com/environment, became the house showcasing the long environmental stewardship of Subaru, as well as the repository for the ongoing documentary coverage of Subaru’s boots-on-the-ground partnership with the National Park Service and the National Parks Conservation Association as we work to make garbage in the parks a thing of the past.
The defining feature of the site, both functionally and in design, is the presentation of Subaru’s environmental history in the form of tree rings. We felt strongly that the essence of the site should tie seamlessly with its conceptual reason for being, which also led us to have all the interactive navigational elements and the photography throughout the site feel organic in nature as well.