New Work

Lorissa's Kitchen Launches "Snack more, make snacks less"

Published on March 27th, 2017

Wellness-minded consumers who strive to eat better often run into a little something called reality — jobs, kids, places to go and things to do, with little time left to prepare healthier snacks that fit their lifestyle. Now, Lorissa’s Kitchen, a brand that answers this call with responsibly raised protein snacks, brings its message home in its first fully integrated brand campaign created with agency partners Carmichael Lynch and Carmichael Lynch Relate, called “Snack more, make snacks less.”

Lorissa’s Kitchen, part of the Jack Link’s family of brands, made its debut in 2016 and prides itself on giving its customers what they have always wanted: protein snacks for healthy snacking wherever they are, without the hassle and prep time needed for measuring, preparing and packing up snacks into portable containers to take with them.

Four new television spots will air nationwide starting today. Each reprises the line, “Let’s snack more and make snacks less, people,” and shows the benefits of eating Lorissa’s Kitchen, made with 100 percent grass-fed beef, no preservatives and prep-free protein over options that require more effort, such as making peanut butter protein balls from scratch or counting out 23 almonds for a serving size. Titled “Energy Balls,” “23 Almonds,” “Nut Butter” and “Snackfesto,” the spots will run on Food Network, HGTV, Bravo, Travel Channel, Hulu and RealSimple.com.

Beyond the spots, the campaign includes a website redesign, strategic influencer partnerships, and new social creative with the resounding message that simple and health-conscious snacking doesn’t have to come at the expense of time. The campaign will also include several event activations around the country, including a partnership with Lifetime Fitness.

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