Agency News

Carmichael Lynch Hires Lachlan Badenoch as Chief Strategy Officer

Published on October 27th, 2016

Lachlan Badenoch joins Carmichael Lynch as the agency’s Chief Strategy Officer.

“Lachlan has a proven, global track record of doing groundbreaking work and inspiring teams on all sides of the business,” said Carmichael Lynch President, Marcus Fischer. “He is an exciting addition to our leadership team, and we’re thrilled to have him bring his depth and breadth of experience to Carmichael Lynch.”

“The opportunity for brands today necessitates not just integrated thinking, but the ability to execute truly interdependent actions and ideas that aren’t bound by traditional definitions – they must span business decisions and marketing touch-points,” said Lachlan, elaborating on the opportunity. “I’m proud to be able to join a team where we have world class analytics, strategic thinking, creative, media and PR capabilities all organized as one interdependent team, under one roof. That means we can not only help identify the right thing to do for our clients’ businesses, but actually help them do it brilliantly.”

Lachlan joins Carmichael Lynch with a nearly 20-year strategic track record, most recently running an independent consultancy and working at Minneapolis-based strategy agency Zeus Jones, where he lent his extensive cross-discipline global experience to drive business thinking and marketing innovations for clients such as Nestle, GMI, Purina and others.

Lachlan was previously based in Paris directing global strategy for Publicis Groupe’s multi-market, multi-agency clients, including Nestlé and Orange. Before that, he spent time at Fallon Minneapolis where he served as Planning Director on the BMW, Brawny and Purina accounts. Lachlan started his strategy career at Leo Burnett London, where he helped pioneer digital and brand entertainment projects for Heinz, Nintendo, McDonalds, Virgin, and other major brands during one of the agency’s most decorated eras.

Lachlan has earned vast industry recognition for his work, winning multiple creativity and strategy accolades from some of the top advertising competitions in the world, including One Show, Cannes Lions, Clio Awards, IPA Effective Awards and Effie Awards, among others.