Our Thinking

Raising a Glass to the Rise in Spirits

Published on August 24th, 2015

Spirits have always been a part of the party mix, but changing attitudes and behaviors (and more states allowing Sunday sales) have the category soaring. Spirits are standing out in the post-recession economy, as 88% of Americans view them as “affordable luxuries”. As Millennials become a bigger piece of the picture, they’re putting their own unique stamp on the category as well. In this FOMO, we look at the state of the spirits industry and show how rapidly things are changing.