Our Thinking

#FOMO March, Madness and Marketing

Published on March 1st, 2015

March Madness keeps getting crazier. We spent 664 million hrs watching it last year, and brands have gotten the hint: the tourney is now the #1 sport for advertisers. And don’t forget to get your bracket in – there’s $9 billion on the line (and only 40 million other Americans competing for it). See what all the fuss is about.