Our Thinking

A Look at Brony Fandom

Published on April 1st, 2015

It may be April Fools’ Day, but Bronies are no joke. These My Little Pony superfans demonstrate the magic of turning friendship into group purchasing power (and brands can’t help but notice their sparkle). In this week’s #FOMO we look at how Bronies became an audience that demands to be herd.

FOMO

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