Agency News

Carmichael Lynch, Spong Named AOR for Evereve

Published on August 19th, 2016

Evereve, a national brand dedicated to empowering moms through fashion, has selected Carmichael Lynch and its public relations division Spong as the red-hot clothing retailer’s integrated agency of record (AOR). Work will begin immediately and will include brand planning, advertising, public relations, social engagement and digital marketing. The decision comes after a competitive review.

“Our winning contenders showed a deep understanding of the powerful role fashion can play in a mom’s life,” said Megan Tamte, co-founder and CEO of Evereve. “Their unmatched passion and distinctive creative and integrated service offerings will help us continue to share our mission of inspiring every mom to embrace her beauty and power.”

“Evereve has an amazing brand story that needs telling, and of course, we love the chance to help strengthen our fellow moms who are shaping the world,” said Julie Batliner, president of Spong and a managing partner at Carmichael Lynch.

This partnership is Evereve’s biggest marketing investment to-date as the company continues to expand its presence nationwide, as well as through its e-commerce site and Trendsend, an online styling service.