New Work

DoubleURXXX Productions

Published on May 20th, 2014

Subaru is not what you would call an aggressive, adrenaline-fueled bad-boy brand. Yet they make the WRX, one of the most wicked and street-wise sports cars ever, and the proud black sheep of the Subaru family.

So, when they asked us for an ad campaign to launch the newest WRX, we proposed a better way to reach our elusive market: start a whole new company.