Agency News

Carmichael Lynch Relate Wins Small Agency of the Year at SABRE Awards

Published on May 5th, 2017

Carmichael Lynch Relate was named Small Agency of the Year and honored with a SABRE Award in the “Business-to-Business Marketing” practice area category for its work with Sherwin-Williams at the 2017 North American SABRE Awards in New York City on May 2.

The SABRE Awards, created by public relations trade journal The Holmes Report recognize superior achievement in branding, reputation and engagement. This year’s SABRE Awards shortlist included around 300 campaigns, selected from more than 2,000 entries submitted for the annual competition. A jury including more than 40 industry leaders evaluated the entries.

“We are beyond thrilled to be named Small Agency of the Year, as this recognition adds to an incredible year of record growth and exceptional work,” said Carmichael Lynch Relate President Julie Batliner. “I am so proud of the team at Carmichael Lynch Relate and thankful for our wonderful clients that partner with us to create award-winning work.”

Earlier this year, Carmichael Lynch Relate was named Outstanding Midsize Agency of the Year and received honorable mention for overall Agency of the Year at the PRWeek Awards. This follows a record year of growth in both revenue and head count for the PR firm, an exceptionally high employee retention rate and 10 new business wins in both established and developing practice areas.

Carmichael Lynch Relate had four finalist entries representing three different clients at this year’s ceremony:

The SABRE Award for Superior Achievement in Measurement & Evaluation:

National Painting Week Inspires Care for Communities

Carmichael Lynch Relate with Sherwin-Williams


Business-to-Business Marketing:

Paint as a Powerful Tool

Carmichael Lynch Relate with Sherwin-Williams


Blogger Outreach:

Castello Takes Cheese Boards Center Stage to Grow Specialty Cheese Market

Carmichael Lynch Relate with Castello



Stacy’s Pita Chips Elevates Everyday Snacking

Carmichael Lynch Relate with Stacy’s Pita Chips