Carmichael Lynch has been named a finalist in two categories of the MediaPost OMMA Awards for its work on Subaru of America’s “Meet An Owner” campaign and Jack Link’s “Coolin’ Down With Sasquatch” music video.
The OMMA Awards (Online Marketing Media and Advertising) honor agencies and advertisers that push the potential of digital advertising. The entries are judged by a panel of top communication professionals and MediaPost’s editorial team.
“Meet An Owner” is a content-driven campaign that showcases real-life Subaru owners sharing their passion for the brand with others. Well-known social media influencers like Devin Graham (@DevinSuperTramp) have already created hundreds of original pieces of multifaceted content detailing what the Subaru allows them to do. To date, the campaign has garnered more than 92 million brand impressions.
“Coolin’ Down With Sasquatch” features Jack Link’s longtime brand mascot Sasquatch throwing on the towel to drop his long-awaited R&B single with Broadway star Tituss Burgess. Set in a woodsy sauna, the lyrics to “Coolin’ Down with Sasquatch” focus on Jack Link’s jerky as the perfect snack to refuel after intense workouts. Created in collaboration with Funny or Die, the duet has racked up more than 3 million views.
Winners will be announced at an award ceremony on Sept. 25. See the full list of finalists here.
About the OMMA Awards
For over 10 years, the OMMA Awards (Online Marketing Media and Advertising) honor agencies and advertisers that push the potential of digital advertising. MediaPost has always been at the forefront of covering the digital space and recognizing excellence in digital marketing.
Celebrating its 20th anniversary, MediaPost Communications (http://www.mediapost.com/) has been and is at the forefront of the ever-changing digital marketplace. It is the largest and most influential media, marketing and advertising site, providing news, blogs, and directories to help our community of more than 150,000 members better plan and buy both traditional and online advertising.