Phillips 66 has chosen Carmichael Lynch as the new agency of record (AOR) for its fuel brands following a creative review that began in late 2016. The Burnett Collective managed the review process. The agency will handle brand strategy, creative, media planning and buying, cause marketing, analytics and digital services for the Phillips 66 fuel brands, including Phillips 66®, Conoco® and 76®.
“Carmichael Lynch came to the table with an understanding of our business needs, our values and our company culture,” said Sarah Bolding, senior director of Brands for Phillips 66. “Their integrated resources produced an outstanding creative product and 360-degree plan. We’re thrilled to announce them as our new AOR.”
The agency will begin work in mid-March focusing on promotions and sports marketing in 2017, as well as media planning and buying for the current campaign while working toward new brand work in 2018.
“Phillips 66 is a great brand with a rich history that we’re thrilled to be a part of,” said Carmichael Lynch CEO, Marcus Fischer. “We were able to flex our collaborative thinking and holistic approach to produce a powerful idea and strategy that will propel their business. We’re excited to collaborate with Phillips 66 to bring these marketing elements to life in the years ahead.”
ABOUT U.S. MARKETING AT PHILLIPS 66
Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of Midstream, Chemicals, Refining, and Marketing and Specialties businesses, the company processes, transports, stores and markets fuels and products globally. With more than 6,800 retail fuel sites, its U.S. Marketing business supplies TOP TIER® Detergent Gasolines under the Phillips 66®, 76® and Conoco® brands. The Phillips 66 brand, with its distinctive shield icon, has been serving the needs of the motoring public since 1927. With its iconic red ball, the 76 brand provides TOP TIER Detergent Gasolines that are sold at more than 1,900 retail fuel sites on the West Coast. For nearly 100 years, the Conoco brand has been providing high-performance petroleum products to more than 2,400 retail fuel sites. For more information, visit Phillips 66’s U.S. Consumer Brands Webpage at www.phillips66gas.com.