Agency News

Carmichael Lynch Named AOR for National Rugby Football League

Published on November 29th, 2016

The world’s most popular contact sport is going major league in the U.S. with the introduction of the National Rugby Football League (NRFL), the first elite professional rugby union league in North America.

“The excitement and appetite for rugby in the U.S. is at an all-time high. Just earlier this month, more than 62,000 fans packed a sold out Soldier Field in Chicago for The Rugby Weekend, a match between New Zealand and Ireland,” said NRFL Managing Director, Steve Ryan. “We plan to replicate this passion with league-play by signing the best players on the pitch globally while introducing the massive audience of contact sports fans in the U.S. to the sport of rugby.”

The NRFL has selected Carmichael Lynch as its marketing and creative agency of record and Carmichael Lynch Relate as the league’s public relations firm.

“The award-winning team at Carmichael Lynch and Carmichael Lynch Relate is unwavering in their commitment to bold and industry-changing ideas,” said Ryan. “Their global capabilities in advertising, public relations and digital media make them a great fit to bring the league and NRFL teams to fans across the world. We are excited to partner with them as we write sports history by launching the next major league sport in North America and having the highest quality rugby league globally.”

“As the fastest growing sport in the U.S. and the 2nd largest team sport in the world, rugby’s potential as a league here is huge,” said Carmichael Lynch President, Marcus Fischer. “We’re excited to partner with the NRFL to bring this league to life and ignite the passion of sports fans in the U.S. and around the world.”


The National Rugby Football League is the first elite professional rugby union 15s league (RuXV) to be formed in North America. The League has slated play with a pool of elite American and international athletes that will draw not only national attendance, but global recognition. The league is currently in the process of selling franchises in 8 major, metropolitan football markets across North America with selling agents, Club 9 Sports/Prometheus Capital. The NRFL is bringing rugby to the biggest stage – the United States, where they will do it bigger, better, faster and harder than anywhere else. For more information, visit