Messin’ with Sasquatch

Jack Link's

Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in convenience stores, period.

Sasquatch in the Middle

As we all know, nothing attracts a curious Sasquatch like kids dancing with glow sticks. And of course, nothing turns a curious Sasquatch angrier than not giving him said glow stick. Additional word to the wise: porta-potties make for pretty terrible hiding places.

Jack Link's, Broadcast, Film, TV, Video, Beef Jerky, Sasquatch

Snakes in a Can

If you’re ever lucky enough to see Sasquatch in his natural habitat, you should probably keep a safe distance and try not to upset him. Unless of course you’re eating Jack Link’s Jerky with your friends. Then, anything goes. Just be prepared for payback and to wear a neck brace. Our latest “Messin’ with Sasquatch” spots from legendary director Rocky Morton show exactly what can happen when you feed your wild side.

Jack Link's, Broadcast, Film, TV, Video, Beef Jerky, Sasquatch

Shaving Cream

Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in convenience stores, period.

Jack Link's, Broadcast, Film, TV, Beef Jerky, Sasquatch

Living Sasquatch Microsite

Living Sasquatch Microsite

Living Sasquatch takes user-generated content and augmented reality to the next level by allowing users to control virtual Sasquatch and create videos they can share on their favorite social networking sites.

www.livingsasquatch.com/

Jack Link's, App, Digital, Interactive, Beef Jerky, Sasquatch

Remote Control

Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in convenience stores, period.

Jack Link's, Broadcast, Film, TV, Beef Jerky, Airplane, Sasquatch

Cold One

Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in convenience stores, period.

Jack Link's, Broadcast, Film, TV, Beef Jerky, Golf Cart, Sasquatch

Thinker

Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in convenience stores, period.

Jack Link's, Broadcast, Film, TV, Beef Jerky, Sasquatch

Hunting Guidelines

Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in convenience stores, period.

Jack Link's, Broadcast, Film, TV, Beef Jerky, Sasquatch

Guitar

Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in convenience stores, period.

Jack Link's, Broadcast, Film, TV, Beef Jerky, Sasquatch

Campfire Burst

Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in convenience stores, period.

Jack Link's, Broadcast, Film, TV, Beef Jerky, Fart, Sasquatch

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