Love. It’s what makes a Subaru, a Subaru.

Subaru

Since beginning our Love campaign just three years ago, Subaru has tapped into powerful human emotions to double market share and surpass eleven other car makers on America's list of best-selling auto brands.

Best Dad

Recognition can be hard to come by, but not for this dad. See how he makes heads turn in his very special Subaru Forester, Motor Trend’s 2014 Sport/Utility of the Year.

Subaru, Broadcast, Film, TV, Video, Forester

Flat Tire

A young woman learns how far her father will go to keep her safe.

Subaru, Broadcast, Film, TV, Video, Impreza

They Lived

Inspired by letters from real Subaru owners, a Subaru gives its life to save its occupants.

Subaru, Broadcast, Film, TV, Video, Outback

Stick Shift

Teaching twin boys to drive a stick shift proves to be a lesson in endurance for one long-suffering dad and his Subaru.

Subaru, Broadcast, Film, TV, Video, Legacy

The Date

You never know what you’ll find when you venture off the beaten path. Especially when you’re in a Subaru.

Subaru, Broadcast, Film, TV, Video, Impreza

Redressing Room

“Naked Time” waits for no one. That’s the moral behind this commercial for Subaru where a surprisingly capable toddler meets his match in the surprisingly capable 2014 Forester.

Subaru, Broadcast, Film, TV, Video, Forester

Nature Painting

A portrait of the artist as a young Subaru owner. In this commercial, a surprise gift awakens a man’s passion to capture the beauty he sees from the driver’s seat of his Symmetrical All-Wheel Drive Outback.

Subaru, Broadcast, Film, TV, Video, Outback

Let’s Do That

Should. Could. Did. In this commercial, a young couple’s Symmetrical All-Wheel Drive Legacy helps them turn the proverbial corner from talking about doing stuff, to actually doing it.

Subaru, Broadcast, Film, TV, Video, Legacy

Best Friend

Never work with animals or children. In our latest spot for Subaru, we managed to do both. Here we get to watch man’s best friend grow from a spritely pup into a sage-like grand-hound, all in the back of a Subaru. Enjoy.

Subaru, Broadcast, Film, TV, Video, XV Crosstrek