Love. It’s what makes a Subaru a Subaru.
—Subaru
Since beginning our Love campaign just three years ago, Subaru has tapped into powerful human emotions to double market share and surpass eleven other car makers on America's list of best-selling auto brands.
The Backseat Anthem
The backseat is often overlooked, but it's the heart of what happens in a Subaru Forester. The place we carry our most precious cargo. Join us for a few very human moments in the backseat of the newest Subaru.
Best Friend
Never work with animals or children. In our latest spot for Subaru, we managed to do both. Here we get to watch man’s best friend grow from a spritely pup into a sage-like grand-hound, all in the back of a Subaru. Enjoy.
Moral Support
Ever signed up for something only to find yourself regretting it later? Such is the case here with a young woman on a charity bike ride. Fortunately her faithful spouse and his Subaru are there to lend a hand in the way only a hopeless romantic, a pizza, and a Subaru can.
Take Your Daughter to Work Day
Take your daughter to work day. For most, it means paper clip necklaces, fun with post it notes, and an unproductive day at the office. For this Subaru mom and her daughter, however, it means getting things done.
Rendezvous
Despite the stereotype, Subaru owners don’t spend their days playing bongos and hugging trees. They do, however, have a just-roll-with-it attitude when it comes to dealing with forces of nature. Sometimes you’ve just got to go where the wind takes you. And when you have a car as capable as a Subaru, you can.
Looking for Gold
When confronted with a lazy, rainy afternoon, some people are content to hop on the couch. Others choose to take a different route. Here a father, his daughter, and their all-wheel drive Subaru Legacy hit the road in search of a beautiful view, and find adventure along the way. It sure beats whatever’s on TV.
Baby Driver
Since beginning our Love campaign just three years ago, Subaru has tapped into powerful human emotions to double market share and surpass eleven other car makers on America's list of best-selling auto brands.
Hockey Mom
Since beginning our Love campaign just three years ago, Subaru has tapped into powerful human emotions to double market share and surpass eleven other car makers on America's list of best-selling auto brands.
Lost Sunglasses
Since beginning our Love campaign just three years ago, Subaru has tapped into powerful human emotions to double market share and surpass eleven other car makers on America's list of best-selling auto brands.
Welcome Party
Since beginning our Love campaign just three years ago, Subaru has tapped into powerful human emotions to double market share and surpass eleven other car makers on America's list of best-selling auto brands.
