Love. It’s what makes a Subaru, a Subaru.—
Since beginning our Love campaign just three years ago, Subaru has tapped into powerful human emotions to double market share and surpass eleven other car makers on America's list of best-selling auto brands.
The dark cloud of a broken RC car is a cause for a dad to discover an unexpected, all-wheel-drive, 36 mpg silver lining.
We’re all passengers, all sharing a ride on the same planet. And as such, we care about things like comfort, safety, peace of mind. And not crashing into the sun. Introducing the newly-redesigned 2015 Subaru Legacy. Further proof that the greater the peace of mind, the easier it is to sit back and enjoy the journey.
A five-year-old boy learns that being a car owner may not be the freewheeling fantasy he was expecting. Even if it is in the all-new 2015 Subaru Legacy.
A Life of Safety
Safety doesn’t always come easy. Sometimes it takes 50 years of innovation, daring, and smashing the things you hold dear into concrete walls. Introducing Subaru EyeSight®. Peace of mind, a half-century in the making.
Recognition can be hard to come by, but not for this dad. See how he makes heads turn in his very special Subaru Forester, Motor Trend’s 2014 Sport/Utility of the Year.
A young woman learns how far her father will go to keep her safe.
Inspired by letters from real Subaru owners, a Subaru gives its life to save its occupants.
Teaching twin boys to drive a stick shift proves to be a lesson in endurance for one long-suffering dad and his Subaru.
You never know what you’ll find when you venture off the beaten path. Especially when you’re in a Subaru.
“Naked Time” waits for no one. That’s the moral behind this commercial for Subaru where a surprisingly capable toddler meets his match in the surprisingly capable 2014 Forester.
A portrait of the artist as a young Subaru owner. In this commercial, a surprise gift awakens a man’s passion to capture the beauty he sees from the driver’s seat of his Symmetrical All-Wheel Drive Outback.
Let’s Do That
Should. Could. Did. In this commercial, a young couple’s Symmetrical All-Wheel Drive Legacy helps them turn the proverbial corner from talking about doing stuff, to actually doing it.
Never work with animals or children. In our latest spot for Subaru, we managed to do both. Here we get to watch man’s best friend grow from a spritely pup into a sage-like grand-hound, all in the back of a Subaru. Enjoy.