Dog Tested. Dog Approved.®

Subaru

Dogs have been driving Subaru vehicles for years. This year, we introduce you to a family of dogs, the Barkleys, that go through everyday relatable human experiences. They are moments we can all identify with. The new commercials focus on situations we've gone through with our own families: teenagers dating, road trips, getting stuck in traffic, getting lost in thought…When you meet the Barkleys, you can sit back and laugh at all of the silly and simple human behaviors, because the dogs are standing in for us.

In the Doghouse

A poodle gets the best of the Barkleys.

Subaru, Broadcast, Film, TV, Video, Impreza, Dogs

What’s the Fuss About?

See what gets the Barkleys barking on the road.

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Road Trip Convenience Store

Follow the Barkleys as they pull over for refreshments.

Subaru, Broadcast, Film, TV, Video, Forester, Dogs

Teenagers

Father knows best, and a boy knows when to split.

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Subaru Dogs 2013: Breeds

Hunting dogs. Lapdogs. Water dogs. They all agree: Once you sit in a Subaru, you'll stay.

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Subaru Dogs 2013: Last One

Grant Weber shows how easy it is for a dog to buy a Subaru, despite a few distractions.

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Subaru Dogs 2013: Intro

Dogs have been driving Subaru vehicles for years, which begs the question, where are they buying them? Meet Grant Weber, our most beloved Subaru Canine Sales Associate.

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Subaru Dogs 2013: Let’s Talk Financing

Ever haggle with a dog? Grant Weber has.

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Subaru Dogs 2013: Tailgate

Plenty of room for cargo. Precious and otherwise.

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Subaru Dogs 2013: Lint Roller

Grant Weber – Subaru Canine Sales Associate

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Subaru Dogs 2013: Facebook App

Subaru Dogs 2013: Facebook App

Better than a rawhide wrapped in bacon-flavored rawhide, the “Dog Tested. Dog Approved.™” Facebook app helps match every dog with the Subaru that fits their lifestyle. Owners can also get their dog a driver’s license and see what their dog would look like behind the wheel of a Subaru. If there are any questions, our live video chat with a canine expert will help sniff out the answers. All of which can be posted to their social pages. Dog tested. Dog approved. Owner shared.

Subaru, App, Digital, Facebook, Interactive, Video, Website, Dogs

Subaru Dogs 2012: Jackknife

When dogs get the keys to the Subaru and a taste of freedom, anything can happen. In our latest “Dog Tested. Dog Approved.™” campaign, a motley crew of canine friends head off to explore the great outdoors. Like Subaru owners, dogs share the love of adventure that comes to life behind the wheel of a Subaru. From backcountry skiing to a day at the beach shredding waves, these four-legged friends grab all the gusto out of life they can, and just like their human counterparts, sometimes that works out and sometimes it doesn’t. 

Subaru, Broadcast, Film, TV, Video, Forester, Dogs

Subaru Dogs 2012: Camping

When dogs get the keys to the Subaru and a taste of freedom, anything can happen. In our latest “Dog Tested. Dog Approved.™” campaign, a motley crew of canine friends head off to explore the great outdoors. Like Subaru owners, dogs share the love of adventure that comes to life behind the wheel of a Subaru. From backcountry skiing to a day at the beach shredding waves, these four-legged friends grab all the gusto out of life they can, and just like their human counterparts, sometimes that works out and sometimes it doesn’t. 

Subaru, Broadcast, TV, Video, Forester, Dogs

Subaru Dogs 2011: Donuts

The “Dog Tested. Dog Approved.™” campaign was designed to resonate with Subaru owners and like-minded consumers. Subaru drivers are two times more likely than the average car owner to have a pet. As an alternative to buying airtime on the "big game", we ran these commercials on Animal Planet’s Puppy Bowl. In the two years since their initial launch, they have racked up millions of YouTube hits and were voted the best automotive spots of the Super Bowl XLIV (even though they ran on another channel) by U.S. News and World report. 

Subaru, Broadcast, Film, TV, Forester, Dogs

Subaru Dogs 2011: Stolen Parking

The “Dog Tested. Dog Approved.™” campaign was designed to resonate with Subaru owners and like-minded consumers. Subaru drivers are two times more likely than the average car owner to have a pet. As an alternative to buying airtime on the "big game", we ran these commercials on Animal Planet’s Puppy Bowl. In the two years since their initial launch, they have racked up millions of YouTube hits and were voted the best automotive spots of the Super Bowl XLIV (even though they ran on another channel) by U.S. News and World report. 

Subaru, Broadcast, Film, TV, Forester, Dogs