BJ’s Restaurants, Inc. Names Carmichael Lynch Agency of Record

Published on January 15th, 2015

Carmichael Lynch has been selected as the agency of record for BJ’s Restaurants, Inc., a nationwide casual dining destination known for its signature craft beer, deep-dish pizza and Pizookie® dessert. The partnership is being solidified as the organization embarks on a significant and aggressive growth plan.

“We’re thrilled to welcome Carmichael Lynch to the BJ’s team,” commented Kevin Mayer, BJ’s Restaurants, Inc. E.V.P. and Chief Marketing Officer. “Carmichael brings a proven record of helping brands reach unimaginable heights with that hard to find balance of fully integrated capabilities and big, brand building ideas. With our aggressive growth trajectory, they were the perfect fit for our brand.”

The relationship between BJ’s Restaurants, Inc. and Carmichael Lynch began with work on a research and strategy project, but is expanding based on the success of those efforts. As Agency of Record, Carmichael Lynch will handle strategy, media planning and buying, creative, digital, social, and analytics duties.

“We are excited to be partnering with BJ’s Restaurants during this time in their company’s evolution,” said Carmichael Lynch President and Chief Strategy Officer, Marcus Fischer. “They’re seeking big idea thinking and progressive digital and social work to reach their growth plans, and we’re ready to deliver. We’re looking forward to the work ahead.”


About BJ’s Restaurants, Inc.
BJ’s Restaurants, Inc. currently owns and operates 156 casual dining restaurants under the BJ’s Restaurant & Brewery®, BJ’s Restaurant & Brewhouse®, BJ’s Pizza & Grill® and BJ’s Grill® brand names. BJ’s Restaurants offer an innovative and broad menu featuring award-winning, signature deep-dish pizza complemented with generously portioned salads, appetizers, sandwiches, soups, pastas, entrees and desserts, including the Pizookie® dessert. The Company operates several microbrewery restaurants in addition to using independent third party brewers to produce and distribute BJ’s critically acclaimed craft beers. The Company’s restaurants are located in California (63), Texas (32), Florida (19), Arizona (6), Colorado (5), Nevada (5), Ohio (4), Washington (4), Oklahoma (3), Oregon (3), Virginia (3), Kentucky (2), Maryland (2), Arkansas (1), Indiana (1), Kansas (1), Louisiana (1), and New Mexico (1). Visit BJ’s Restaurants, Inc. on the Web at