Agency News

Julie Batliner Promoted to President of Spong

Published on October 7th, 2015

On October 1, 2015, Carmichael Lynch Inc. named Julie Batliner president of the company’s public relations division, Spong. As president, Batliner will report to Carmichael Lynch CEO, Mike Lescarbeau, overseeing Spong’s Minneapolis and New York offices. Spong founder Doug Spong moves to president emeritus.

With more than 20 years experience in the public relations industry, Batliner has been a catalyst for growth at Spong. During her 10 years at the agency she has been instrumental in a long list of new business wins, including Arla Foods, Formica Corporation, Jennie-O Turkey Store, The Schwan Food Company and U.S. Bank. She has also leveraged the trust of Spong’s existing clients, resulting in significant organic business growth.

“We have a great team, fantastic clients, and an unrelenting commitment to driving business results,” said Batliner. “I’m looking forward to leading the agency and engaging in new depths of collaboration and innovation between Spong and Carmichael Lynch.”

Batliner has raised the bar on client service at Spong by initiating a Client Relationship Management program while simultaneously building the agency’s social media capabilities into a world-class offering. She is also an outspoken advocate for innovation in the PR industry, regularly moderating leadership panels and providing frequent commentary for the likes of PRWeek and PR News.

Batliner has received unparalleled recognition for her individual achievements. In 2009, she was named a Forty Under 40 honoree by the Minneapolis/St. Paul Business Journal and again by PRWeek in 2011. She was also a finalist for PR News’ Account Director of the Year. She has taken home a multitude of PRSA Silver Anvil Awards, PRSA Big Apple Awards and SABRE Awards.

Prior to joining Spong, Batliner worked for global agency FleishmanHillard for many years.

“Julie has the respect and admiration of her team and her clients,” said Lescarbeau. “She inspires ground-breaking, award-winning work from everyone around her, and I couldn’t be more excited to have her as part of our leadership team.”

“Julie is an outstanding professional who will make a remarkable agency president,” commented Doug Spong regarding Batliner’s promotion. “It has been a great honor to watch her develop through the years, and I know that the legacy of this great agency will be in the best of hands.”

View Batliner’s bio here

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