Director of Consumer Engagement—
After 25 years in agency media departments, Joe Germscheid is right at home as our director of consumer engagement. Before being tapped to lead the consumer engagement group at Carmichael Lynch, he specialized in digital media, reporting, analytics and optimization processes.
From national network TV for major national advertisers to B-to-B email campaigns directed at niche audiences, Joe knows all media executions require attention to detail and diligent stewardship. Through his career, Joe has worked on a variety of clients across nearly every conceivable category – from agricultural accounts and B-to-B with smaller agencies, to large CPG companies (General Mills and Nestle Purina), financial institutions (Citibank, Lincoln Financial Group and Travelers Insurance), travel (National and Alamo Rental Car, Bahamas Ministry of Tourism, Holiday Inn Express) and automotive (Subaru of America) brands.
When he’s not at the office you’ll likely find Joe coaching and teaching fitness classes at the YMCA. He’s a certified group cycle and spinning instructor who enjoys road biking when the Minnesota winters don’t force him from the road. He’s a graduate of St. John’s University with a degree in Psychology and takes pride in mentoring and leading committees for i612, the local Minneapolis digital media organization. Joe lives in suburban Minneapolis with his wife and family of five kids.